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Link4 invests in Silesia and opens a new call centre in Katowice
On June 16, 2008, Link4 officially opened a new call centre in Katowice. This is the next stage of dynamic development of the Company, which was the first insurer in Poland that only 5 years ago offered its insurance products by telephone and on the Internet, without agents as intermediaries. To serve the still growing customer base and to keep top quality and security standards in customer service, the Company had to upgrade its technical infrastructure by adding new telephone lines, servers and other equipment that is required to serve growing telephone and Internet traffic. When opening the new call centre in Katowice, Link4 also launched a local telephone number - 32 444 44 44 – and a customer service outlet dedicated to the inhabitants of the Upper Silesian conurbation.
June 16, 2008Katowice/Warsaw
The still growing customer base of Link4 (now more than 300,000) and the establishment of a new company, Link4 Life, which offers life insurance products, caused, as soon as in the beginning of 2008, that the Company had to ensure appropriate technical effectiveness to serve more and more inbound calls received by Link4 and to collect more information, as compared with the previous years. Katowice was not selected by chance. Upper Silesia is one of the fastest developing regions in Poland, with highly skilled human resources and continuously modernized infrastructure. It is also important that Silesian customers have had a larger share in the customer portfolio of Link4, which confirms their openness and trust to new technologies and business models. “Over 300,000 customers constitute quite a large population to which we are obliged to ensure a top quality call processing standard and effective information gathering and storage, as well as to ensure backup operations of Link4 in case of technical problems. Taking into account the fact that Silesian customers are one of the largest groups in our portfolio (second only to Warsaw) that have trusted us, it was pretty obvious that the new call centre should be located in Katowice. Nobody should be surprised that we want to be present in this dynamic region, creating new jobs for skilled staff,” said Mr. Arkadiusz Lew-Kiedrowski, President of the Management Board of Link4.
The new call centre in Katowice, which will ultimately employ 100 consultants, is equipped with the most advanced teleinformation systems that allow online cooperation of the call centres in Warsaw and Katowice. Upon launching the call centre, a dedicated local telephone number for the inhabitants of the Silesian Region was activated – 32 444 44 44.
The new call centre was also an excellent opportunity to open a customer service outlet in Katowice. “Our strategy is still focused on telephone and the Internet as primary channels of contact with the customer. It allows us to keep low the cost of sales and, thus, to offer a more attractive price of the contribution. More and more customers prefer direct contact with Link4, skipping over the agents and their charges and fees,” says Mr. Marek Gola, Sales Director at Link4. The customer service outlet and the call centre are at the same building, i.e. the ground floor of Galeria Handlowo-Usługowa ALTUS (shopping centre), 13 Uniwersytecka Str. in Katowice. Customers who need direct contact with our employee can use the outlet to receive any information about insurance products, buy, pay and receive an insurance policy, make any amendments to the insurance policy, and learn how to adjust a loss. The customer service outlet is open for customers 6 days a week: Monday to Friday 9:00 a.m. - 8:00 p.m. and on Saturday 9:00 a.m. to 5:00 p.m.
To celebrate the new call centre and customer service outlet in Katowice, Link4 has prepared special discounts and promotions dedicated to the inhabitants of the Silesian Region. Every driver from Silesia who will call (32) 444 44 44 and give the password: “Śląsk4” will receive a PLN 100 discount for a package motor insurance (obligatory third party & voluntary comprehensive motor insurance), or PLN 30 for third party insurance only.
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