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Link4 great brand among Polish consumers’ minds
Rzeczpospolita, most frequently quoted Polish politics and business daily, announces its 5. rank of most attractive brands operating in Poland. As a result, Link4 is proud to announce, that among 330 brands taken to the rank we are 130. most valuable brand being ahead of brands familiar to Polish customers, such as Onet (the biggest Polish internet portal), Wprost (second biggest opinion weekly, being published since era of communism), PTU (competitor, insurance) or even Open Finance (the biggest and most recognizable personal finance advisor) and Empik – traditional bookstore operating since early 50s. To compare, Link4 was listed at 209. place in 2007 in the same rank.
08 December 2008
Moreover, a list of strongest brands at the financial marker demonstrates Link4 as 22. strongest financial brand in Poland, ahead of Bank Pocztowy, Invest Bank and Filar.
What is also positive, Link4 takes 4. place in the rank of strongest insurance brands operating in Poland. We are ahead of brands such as Warta, PTU, Ergo Hestia, Compensa, Benefia and Europa. First three places of strongest insurance brands took, respectively PZU, Commercial Union and Amplico.
Yet another positive dimension of Link4 brand strength is high level of so called “reference rate”. It presents the willingness of consumers to recommend the brand to others. Link4 takes 50. place overtaking big brands such as PKO BP (the biggest Polish bank), ING Bank Śląski, ERA (1. biggest mobile), PLUS (2. biggest mobile) or BGŻ bank.
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