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DIRECT Pojišťovna now offers CASCO insurance over the internet
Motorists can now arrange CASCO insurance from DIRECT Pojišťovna not only over the telephone, but also over the internet. DIRECT Pojišťovna is continuing with the expansion of one of its sales channels that it sees as fundamental for the future.
17 June 2008
“In addition to Motor Third Party Liability, which has been available over the internet since last December, we have now added CASCO, which had previously only been available over the telephone. Motorists can now arrange complete vehicle insurance, including all additional cover, over the internet,” said Sales and Marketing Director Klaudia Tóthová, continuing: “For us, the internet is a very important communication and sales tool. For this reason we will continue to develop it further in the future and pay continuous attention to it. The percentage of sales over the internet in the total number of our policies sold is constantly increasing. It had already reached 28% this April.”
Direct sales channels are commonly used by millions of customers around the world when purchasing insurance. In Great Britain, a country with a highly developed insurance market, over 50% of all vehicle insurance is sold today precisely through direct sales.
“The direct sales model reflects the market, which has changed in recent years. More than ever before, people today want to save both time and money,” Klaudia Tóthová added.
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